Amplifier Plans are built to enable clients at all stages of maturation. New Clients often lack experience and don't yet have a track record. Mature clients often know what they are doing but choose Amplifier to help them innovate.
STARTER is for those seeking pure on-demand solutions. No inventory risk. Just print-on-demand with powerful order management (cancel, edit, create, import, etc.) and domestic and international shipping options.
STANDARD brings support for stocked goods AND print-on-demand. This is a very powerful combination that generally speaking is not offered by 1 out of 100 fulfillment OR print-on-demand companies. Mixing these two kinds of goods while still shipping them from the same facility (usually in the same shipment) requires a very deep design and mature operation. You can't "bolt it on" to a pure print-on-demand shop or a simple fulfillment company.
PRO incorporates all of the above and adds API/Webhooks and most notably our very compelling Campaigns features. If you have ever wanted an easy way to enable merchandise fulfillment WITHOUT ecommerce, this tool is for you.